The tyranny of low price!

By Harley Yoder | May 31, 2012 |

  If you build your business around being the lowest-cost provider, that’s all you’ve got. Everything you do has to be a race in that direction, because if you veer toward anything else (service, excellence of delivery, knowledgeable advice.) then a competitor with a more single-minded focus will sell your commodity cheaper than you. Cheapest…

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